CLM Lettings Logo
Originally established as Corcoran Lettings & Management, the partners discovered after extensive market research that it needed a name that was easier to roll off the tongue. As a result of this feedback the company was rebranded as CLM Lettings but it still wanted to maintain its connection with Corcoran Lettings in the design of the new logo.
The logo needs to work across a wide range of media, including letting boards and signage, car decoration, stationery, website and newspaper adverts and the choice of Cyan Blue works well. CLM wanted to focus on its importance of customer service within the letting business, and the strapline "From the smallest to the tallest, your property in our hands" was launched, this being illustrated within the new logo.
When CLM Lettings went into partnership with Zxavier Marshall Estates it wanted to maintain the same design but have its own identity. This was quickly realised by simply changing the Cyan to Orange.